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Aviva Canada has found a new brand ambassador – Toronto Maple Leafs goaltender Frederik “Freddie” Andersen.
Andersen has signed an agreement with the insurer to market Aviva’s fan-branded home and auto insurance program, “Maple Leafs Insurance Provided by Aviva.”
“It’s an honour to officially join the Aviva Canada team,” Andersen said in a statement. “As a professional goaltender, I know I can empower my teammates to play their best by protecting our net when we need it most. I’m joining the Aviva Canada lineup because I think our fans and community should feel they’re covered when they need it most as well.”
“Freddie is our first overall draft pick, and we’re thrilled to have him in our lineup,” added Aviva Canada chief partnerships officer Ben Isotta-Riches. “We’re looking forward to working with him to represent Maple Leafs Insurance Provided by Aviva, including special promotions and events for both fans and customers.”
Maple Leafs Insurance Provided by Aviva offers the same home and auto coverage as any Aviva product, but it allows Leafs fans to get closer to the team they love, a statement said.
As part of the new partnership with Andersen, a new marketing campaign featuring the player has been launched. A series of digital commercials have been produced and released.
