Being identified as an elite broker in the insurance industry symbolizes not only success, but a dedication to customer satisfaction, says one industry leader.
“The Elite Broker designation symbolizes insurance business success,” says Jeff Purdy, senior vice president of International Operations at Applied Systems. “Brokers who are focused on their core vision of protecting what matters most for their customers and excelling in the insurance marketplace.
Insurance Business is currently looking for Canada’s Top 30 Elite insurance brokers, inviting the best the industry has to offer to strut their stuff on the national stage. But more than that, says Purdy – who is responsible for Applied’s Canadian and U.K. operations – it is an excellent opportunity for all brokers to take stock of what their strengths and weaknesses are.
Those interested in taking part in the survey can go to www.insurancebusiness.ca, or click here.
“Participating in the Canada’s Elite Brokers program has invaluable rewards and benefits for brokers,” Purdy told InsuranceBusiness online, “including a self-analysis of your brokerage, strategy and operations, identification of strengths, improved ability to attract and retain top talent and rich networking opportunities with other insurance business leaders in Canada to provide a competitive edge for your brokerage.” (continued.)
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Part of that success is taking advantage of the advances in technology that can give brokers an edge on the competition.
“Today, top-performing insurance brokerages recognize the importance of investing in the latest brokerage management and mobile innovations,” says Purdy. “The high adoption rate of mobile devices such as smartphones and tablets means brokerages must develop a strong online presence to remain competitive. Cloud-based solutions, mobility, and data analytics are critical to remaining competitive and fulfilling the needs of the modern consumer.”
As a platinum sponsor of the Elite Brokers survey, Applied Systems is celebrating 30 years in the industry as a provider of technical solutions for insurance brokers – and Purdy sees not only the survey but roundtable as a bringing together of the best and brightest that the Canadian insurance scene has to offer.
“We are excited to partner with Canada’s Top 30 Elite Brokers program to help create a forum for excellence for the Canadian broker channel to share best practices and empower the broker of tomorrow,” he says. “There is tremendous talent and potential within the Canadian brokerage community and there are many success stories to celebrate. And Canada’s Top 30 Elite Brokers Roundtable will feature best practices from winning brokers and will be shared with applicants and all Canadian brokers to enhance productivity and growth for brokers across Canada.”
