Safe-Guard Products Canada has entered into a partnership with Yamaha Motor Canada to provide Yamaha dealerships with a “complete, branded protection product solution” under the Yamaha Motor Protection Plan.
The new program, which launches July 05, features credit insurance, bundle loan protection, Guaranteed Asset Protection (GAP), tire & wheel protection, as well as a suite of products.
In addition to the insurance solutions, Safe-Guard will also support the Yamaha Motor Protection Plan program with an enhanced dealer support team, business development resources, complimentary retail training and branded marketing content, technology integration, and administration of the program.
“Joining forces with Safe-Guard provides a powerful boost to our organization, our dealers, and their riders,” said Yamaha Motor Canada president and managing director Peter Smallman-Tew. “This partnership enables Yamaha to bring new, industry-leading solutions to the table for our dealers, which enhances their business by driving revenue and customer retention while improving the owner experience for the customers they serve.”
“We are thrilled to partner with Yamaha to provide them with a purpose-built, fully branded, protection program for their dealers,” said Safe-Guard director of account management and business development Mary Buhr. “Yamaha is a premier player within the powersports industry and we’re proud to power innovative and value-added solutions for this great brand.”
