Aviva Canada, in partnership with global vehicle and driving data firm IMS, is launching a new solution which will help drivers lower their auto insurance costs while improving their safety.
The new Aviva Journey is an app-based telematics solution which will reward safe drivers with significant savings on their insurance. The app is downloadable to a smartphone, and customers who sign up can immediately qualify for 10% off on their current auto insurance.
The key to Aviva Journey’s functionality is technology from IMS.
“Our IMS One App mobile telematics technology enables Aviva Canada to collect data insights as well as deliver meaningful engagement with their policyholders using the Aviva Journey app,” said IMS senior vice president for North America sales David Lukens. “The app collects extraordinarily rich data to help Aviva truly understand how customers are driving, and to link safe driving to financial rewards.”
Lukens added that the savings from using telematics could help drivers combat inflation.
“The spirit of collaboration between Aviva and IMS leading up to the launch was strong. This has resulted in a really sensational and engaging mobile app-based product, which has been well-received by our broker partners and customers,” said Aviva Canada EVP and managing director Phil Gibson.
Gibson has noted that during the build and test phase of Aviva Journey, the insurer was able to act on feedback it had received from brokers and early adopters. Aviva also made improvements to the app together with IMS, with the aim of creating “an outstanding customer experience.”
“App-based telematics has evolved into a truly engaging customer experience, thanks to rapid developments in mobile telematics capabilities since 2020,” Lukens commented. “Personalized premiums based on behavioural data is at a tipping point for mass adoption in North America and abroad, and we are proud to be at the forefront of the movement.”
Aviva Journey is currently distributed through brokers in Ontario; those interested may visit the insurer’s website for more information.
