Pet insurance

Find Canada's pet insurance products, FAQs, trends, and risks in one place. Help pet owners protect their pets with industry insights made for brokers

For more on this part of the insurance industry:
1. visit our animals insurance page for a look at all products in this sector
2. or focus in on all of the pet insurance products available on IB Markets!

What is pet insurance? 

Pet insurance is a policy that helps pet owners cover unexpected veterinary costs. It protects animals from illnesses, injuries, and routine care expenses. It covers a wide range of pets, including: 

  • household pets (dogs, cats) 
  • small mammals (rabbits, guinea pigs, ferrets) 
  • birds (parrots, canaries, cockatiels) 
  • reptiles and amphibians (turtles, geckos, iguanas) 
  • exotic pets (sugar gliders, hedgehogs, pot-bellied pigs) 

Despite the rising number of pets in Canada, only three percent of pet owners have insurance. With vet costs increasing, more Canadians are considering coverage to manage expenses. 

Why pet insurance matters 

A Toronto family faced a $12,000 vet bill in 2023 after their dog needed emergency surgery. Without insurance, they had to crowdfund the money to save their pet.  

If they had insurance for pets, a large portion of the cost would have been covered. It would have reduced financial stress and other problems. 

Pet insurance: industry trends and emerging risks 

More Canadians are getting pets, and the pet industry is expanding with grooming, training, and premium pet products. Digital tools are improving insurance access and claims processing.  

Alongside these trends, issues in pet insurance are also present. These include: 

  • rising vet costs: advancements in veterinary care increase treatment prices, leading to higher insurance premiums 

  • low insurance adoption: only a small percentage of Canadian pet owners have coverage, leaving many financially at risk 

  • cybersecurity threats: pet insurance platforms store sensitive data that could be exposed in breaches 

Brokers should watch for fraudulent claims and policy manipulation, as these can damage trust and lead to monetary losses. Improving data security and vetting claims carefully can reduce these concerns.

Pet insurance FAQs 

Who needs insurance for pets? 

  • new pet owners 
  • owners of active breeds 
  • owners of purebred animals 
  • families with limited savings 
  • owners of senior pets 

Providing food and care is essential, but unforeseen medical costs can happen. Pet insurance aids in covering those expenses and ensuring proper treatment. 

How does pet insurance work? 

Insurance for pets helps pay for vet costs when a pet gets sick or injured. Here is how it works: 

  1. pick a plan: choose a policy and pay monthly or bi-weekly 
  2. visit the vet: take the pet for treatment when needed 
  3. pay the bill: cover the cost upfront at the clinic 
  4. submit a claim: send the bill and records to the insurer 
  5. claim review: the insurer checks what is covered 
  6. get reimbursed: if approved, receive partial payment back 

Does pet insurance pay the vet directly? 

Most Canadian pet insurance companies operate on a reimbursement model, where owners pay vet bills upfront and get reimbursed later.  

Some insurers offer direct payment to participating veterinarians. This removes the need for owners to pay large sums up front. 

Is pet insurance in Canada worth it? 

Pets bring comfort and joy, offering companionship and security. This insurance helps guarantee that they receive proper medical care when sudden health issues arise. 

What is the average cost of pet insurance in Canada? 

Below are the average monthly costs in Canada: 

Pet type 

Average monthly cost 

Coverage details 

dogs 

$33 – $95 

based on $5,000 annual coverage, $100 deductible, and 80 percent reimbursement 

cats 

$25 – $50 

lower cost than dogs due to fewer health risks 

general average 

$76 

includes accident, illness, and wellness options 

The actual cost of this insurance depends on the type of pet, coverage amount, and provider. 

What coverage options are available for pets? 

  • accident-only plans 
  • accident and illness plans 
  • comprehensive plans 
  • lifetime coverage plans 
  • time-limited plans 

These options allow pet owners to pick a plan that best fits their pet's needs and their budget. 

What voids pet insurance? 

Insurance coverage for pets can be voided for several reasons: 

  • not disclosing pre-existing conditions 
  • making false claims 
  • neglect or abuse 
  • using unapproved treatments 
  • breaking policy rules 

Is it bad to cancel insurance for pets? 

Yes, because any past medical issues may be labeled as pre-existing if reapplying later, making coverage harder to get. Vet bills could lead to high out-of-pocket costs without insurance. 

What is a disadvantage of pet insurance? 

Although this insurance supports pet owners, there are some downsides: 

  • pre-existing conditions are not covered 
  • coverage does not start right away 
  • some treatments and breeds may not be included 

Does your pet have to be insured? 

In Canada, pet insurance is not mandatory. But laws like Ontario's Provincial Animal Welfare Services (PAWS) Act say owners must provide proper vet care.  

If insurance is not in place, vet bills for medical treatment must be paid directly by the owner. 

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