Manulife Asia has announced the appointment of Sabrina Cheung as its new chief communications officer, a role she assumes with immediate effect.
Cheung's base of operations will be Hong Kong, where she will lead Manulife Asia's communications strategy, spanning media engagement, thought leadership initiatives, and a variety of other channels including social media and internal communications. Her remit covers all territories under Manulife Asia's purview.
Cheung's career before Manulife Asia includes a stint as chief brand and communications officer at AXA, Asia, and Africa.
Her career also includes senior communication roles with global reach at firms like Cigna International Markets, adidas Group, the Coca-Cola Company, and McCann WorldGroup.
Cheung’s dual reporting line aligns her with Anne Hammer, the global chief communications officer of Manulife, as well as with Phil Witherington, the company's Asia president and CEO.
“Our communications efforts across audiences are critical as we aim to become the number one choice for customers and deliver sustainable, high-quality growth across Manulife Asia. Sabrina’s wealth of expertise will help connect and scale our story for impact and we’re looking forward to the contributions she will make across our team,” Witherington said.
“Sabrina’s background across multiple disciplines, her passion for diversity, equity, and inclusion, and her experience across financial services and consumer product goods will help us think differently about the impact we can have with our communications for our Asia business and the significant growth potential it represents for our global company. We’re excited to have her join the team and look forward to the impact her leadership will have,” Hammer said.
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