The passion of the pro-golfer.
This is
Zurich Insurance’s focal point for its Golf Love video campaign this year to promote its
Zurich Classic PGA Tour, which will be held in Louisiana in late April.
The videos inject loads of humour into on-camera interviews with the company’s Golf Ambassadors, who were probed for their strategy for the coming event. The event shakes up the traditional rules of the game, with players grouped into two person teams.
In the videos, Jason Day, Rickie Fowler, Justin Rose, Ben Crane, Lexi Thompson, Jamie Donaldson, Keegan Bradley and Billy Horschel give candid answers to questions, such as “Are you doing anything differently to prepare?”, “How do you protect your game?” and “How much do you love playing professional golf?”
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According to a company statement, the online and streaming campaign is an offshoot of the well-received 2015 test videos of the Golf Ambassadors. The succeeding efforts have become part of Zurich’s broader communications platform, themed
“For Those Who Truly Love.”
Sports commentators have touted the forthcoming Zurich Classic as one of the most anticipated non-major events on the tour this year, owing to the change in playing format.
“The best golfers and the best companies achieve greatness by having a passion for what they do,” Randall Clouser, head of marketing, distribution and regional management for Zurich North America said in the statement.
“These videos communicate what great golfers who truly love the game do to win. Combining the love of the game with technical skills, agility and managing risk with the right team is how you win, in golf and in business.”
The Golf Love Interviews can be viewed through a promotional campaign that includes TV and online media, and a dedicated webpage, zurichna.com/trulylovegolf.
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