Rusty Reid has been president and CEO of Higginbotham since 1989; under his leadership, the company has become one of the largest independent brokerages in the country and the largest in Texas, with full property & casualty and financial service capabilities throughout its 27 offices and 930 employees across the state and in Oklahoma City.
Reid was responsible for implementing the firm’s ‘single source’ service model, which allows customers to obtain their insurance and financial services under one roof, and for establishing the company’s employee ownership structure, which effectively aligned all employees’ interests with the success of the firm. In addition to leading Higginbotham, Reid is also the firm’s highest-producing managing director.
Outside of Higginbotham, Reid serves as regent for the University of North Texas, as a trustee and chairman for All Saints’ Episcopal School, a mentor for the Texas Christian University Neeley School of Business Mentor Program, and as an executive board member for Casa Mañana and for Davey O’Brien Foundation.
