CRC Group has announced a strategic rebrand aimed at unifying its operations and reinforcing its position as an independent wholesale and underwriting firm.
As part of this transition, the TIH brand will be retired and replaced by CRC Group as the company’s corporate brand.
“As we continue to grow and evolve, it is critical that our brand reflects the strength of our people, our expertise, and our commitment to helping clients move faster and go further,” said Dave Obenauer, chief executive officer of CRC Group. “This transition will enable us to present a clearer, more unified message while reinforcing our leadership in the marketplace.”
Under the rebrand, CRC Group will operate through two divisions – Specialty + Benefits and Underwriting.
The Specialty + Benefits division will include the company’s wholesale property and casualty operations, which will now operate under the CRC Specialty brand. The company’s employee benefits business will continue under the BenefitMall brand before transitioning to CRC Benefits later this year.
Meanwhile, the Underwriting division will include Starwind and AmRisc and Starwind will introduce an updated look as part of the rebrand.
The company said the rebrand will include a new visual identity designed to distinguish CRC Group in the marketplace. It will retain its tagline, “Move Faster, Go Further,” reflecting its focus on attracting industry talent and fostering innovation.
Aside from the rebrand, the company has also been pursuing expansion efforts. In recent months, the wholesale specialty insurance distributor has been adding more people in its teams across the country, including its offices in Colorado, Texas and California.
The company also recently announced that Andrew Grim has been appointed senior vice president within its national construction practice.
On the M&A front, the company acquired SLB Insurance Group last year, a binding authority operation that focuses on small to mid-market property and casualty, trucking and personal lines insurance.
