Amid all the holiday cheer, the last thing on most consumers’ mind is their insurance policy. As such, it’s no secret that insurance business slows down in December, but that’s no excuse for agencies to idle by when it’s the perfect opportunity to ramp up business for the new year.
Historically speaking, fewer customers are quoting in December, and for agencies it can be extremely difficult to drive business to clients when clients are spending money on other things. But, there are ways agencies can bring business in during this season.
For example, the holiday season can bring plenty of new valuables into a client’s life, and insurance agencies should grasp the opportunity to take an inventory of their client’s possessions to make sure what should be covered, is covered, and covered adequately.
“One of the first things you can do is market to people based upon knowing that things will pick up in the first quarter of the next year,” explains Insurance Technologies Corporation’s CEO, Laird Rixford. “The reality is a lot of people will get year-end bonus checks or tax refunds in the new year; when all these things come into play, people have more disposable income. As an agency, you can set your business up for success by talking to people and asking: did you get a new car or a new TV? And looking inside their homes for things that need to be insured and making sure clients are covered for the right amounts for the things they have.”
But it doesn’t have to be all business this time of year. Even if clients don’t have new items to insure, keeping in contact throughout the holidays will keep your agency in mind for when clients are in need of services.
“The holidays are a wonderful time of year for a lot of people. Sending out a holiday email can really make your clients feel like a part of your agency’s family,” says Rixford.”By making them feel like they are part of the family, they will then come to you at any time of the year, not just when there is a renewal.”
