The internet is a vast universe and search engines like Google are a consumer’s rocket ship. Simply creating a website is not enough in today’s consumer-driven insurance marketplace. To be successful, you also have to increase the visibility of your insurance agency website on search engines. Search engines are the gatekeepers to a strong online presence, and a powerful digital marketing strategy for your website can lead to a lot of new leads for your agency.
First things first, it is highly recommended to set up Google Analytics and Google Search Console. These totally free resources will track visits and activity on your insurance agency website. After setting them up, learn how to use them. Google offers free training on both.
Boosting visibility online and ranking highly in search engines is a process. It takes time and consistency. If you dedicate one hour per day, five days a week to these tips, you can improve your agency’s online presence. Here are some of the quick, one-hour-a-day SEO wins.
On-page optimization is the process of reviewing the fields on your website that tell search engines what your website is about. These fields help people who are shopping for insurance decide if they are going to click on your website or a competitor’s.
They are title tags, alt tags, meta descriptions, headers, internal anchor text, and body content. It is important that the information you put in these fields ONLY pertains to the content on that page. Don’t try to stuff a bunch of information about everything you offer.
In the example below you can see the larger blue text is your page title, the text below is your meta description.
There are simple edits to your existing content that can help get some additional visibility. For example, include the cities or state you want to target. If you want to help insurance buyers in your area find a policy, your website needs to provide information specific to your area. Resist the urge to stuff your pages full of every keyword you can think of. This will only hurt your pages.
The good news is once you’ve successfully audited your content, you won’t need to do this step very often. About once a month, dedicate a few hours out of your week to making sure your content is still relevant.
Your Google My Business listing offers you the opportunity to share tons of information about your insurance agency. That information will help your audience find you.
The Google My Business listing includes an FAQ section that you should contribute to. You should also update your products and services section with what type of coverage options you provide. Also, don’t forget to engage with reviews on your listing. Do this at least once a week.
Overall, don’t get discouraged. Building relationships online that develop into new clients takes time. Digital marketing is all about the long game. Trust the process, do a little bit every day, and you will grow your agency’s brand and generate more leads.
A website can’t be successful in a silo or without support. Learn more about my quick, one-hour-a-day SEO wins or reach out to ITC’s digital marketing experts to create a comprehensive marketing plan to make your agency and its website more visible, noticed, and connected. With our products and services, we can bring more attention to your marketing on all levels. If you would like to learn more about how ITC can assist you with your agency marketing, visit us at www.GetITC.com or call us at (800) 383-3482.
