Driving safety service Life360 has announced a partnership with Allstate and its affiliate companies Arity and Answer Financial.
The companies will provide Life360’s users “insights into their driving habits and connect them with personalized insurance offers,” a release said; this is made possible with Arity’s “deep experience in driving data and analytics.”
With the partnership, Life360’s app will be enhanced with new features, including:
“We believe that the key to making personal transportation safer is giving drivers accurate and meaningful information they can use in real time,” said Arity president Gary Hallgren. “Working with Life360 expands our platform’s reach by connecting us to millions of more drivers to empower them with a better understanding of how they drive and the opportunity to benefit from their safe driving habits, putting us one step closer to our goal of making transportation better for everyone.”
Allstate is also investing in Life360, as part of the partnership.
“Life360 wants to be at the center of keeping families engaged and connected. Our relationship with Allstate gives us the ability to use Arity’s technology to accelerate this vision,” explained Life360 co-founder and CEO Chris Hulls. “Together we can better understand the driving habits of families across the country and bring them money saving offerings, creating a new kind of driving experience for the modern family.”
Life360’s platform produces over five billion miles a month of family driving data – it claims this far outpaces usage-based insurance offerings from all other major insurers combined.
