Insurance powerhouse
Allianz is sponsoring the Drone Racing League (DRL) in a deal reportedly worth around $10 million.
Allianz and DRL have signed a global multi-year partnership, which will make the company the title sponsor of the league’s race circuit. The deal would allow the insurer to connect with consumers of the fast-growing drone industry.
The industry giant has not revealed the cost of the deal but sources told The Times that it was more than US$10 million.
“Drones are already an important part of our business so we’re excited to align with DRL as they harness the latest technological advancements and reimagine what racing in the 21st century looks like.”
The Allianz World Championship 2017 series will consist of six races to be aired in over 75 countries starting in June. The races will push the skills of 16 top drone pilots who will be flying racing drones at over 150 kilometres per hour (90 miles per hour) through a series of race courses in iconic venues across Miami, New Orleans, Atlanta, Boston, Munich and London.
“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and founder Nicholas Horbaczewski.
