Brown & Brown, through its Brown & Brown Dealer Services (BBDS) division, has acquired substantially all of the assets of Profits Creation.
The announcement was made by J. Scott Penny, chief acquisitions officer of Brown & Brown, and Gerry White, owner of Profits Creation.
Located in Roswell, Georgia, Profits Creation specializes in F&I products and sales support for automotive dealers across the southeast. The acquisition brings White and his team into BDDS, operating under the leadership of BDDS president Mike Neal.
“Gerry and his team are great additions to our BBDS operations; adding deep industry knowledge and experience improves our capabilities to deliver solutions that can enhance dealer results,” said Neal. “We look forward to continued growth and success in the southeast with Profits Creation joining BBDS.”
“After being an entrepreneur and independent businessman for many years, changing my business model during the current environment in the automobile dealer industry was a difficult decision,” said White. “Brown & Brown has exceeded my expectations and has proven they are the right partner for my company and team members. We are very excited to be part of Brown & Brown and look forward to furthering our combined growth.”
