The Hanover Insurance Group has expanded its partnership with digital platform provider TrustedChoice.com to a national level. TrustedChoice.com is an online branding and marketing program sponsored by the Independent Insurance Agents & Brokers Association.
The partnership will allow The Hanover’s agent partners across the country to connect with digitally engaged personal and commercial lines consumers across the country.
“TrustedChoice.com has established a strong and respected online presence and experienced much success in attracting potential customers digitally,” said The Hanover’s chief innovation officer, Dick Lavey.
“With more than six million customers visiting TrustedChoice.com each year, we think this is a great opportunity to help our partners connect with those digitally inclined customers.”
Customers who visit TrustedChoice.com are referred to local independent insurance agents for advice and counsel, according to The Hanover. With the new partnership, all of The Hanover’s partners will be featured on the site.
“The trend toward digitization presents tremendous opportunities for our agent partners to attracted value-seekers in the market,” Lavey said. “Our expended partnership with TrustedChoice.com represents yet another way we are helping our partners capitalize on emerging market trends and build their businesses.”
“The Hanover is a leader in the independent agency channel and has been a great partner of TrustedChoice.com for more than three years,” said Vincent Savarese, senior vice president of carrier relationships for TrustedChoice.com. “Their expanded participation on our digital platform is the next logical step in strategically supporting both The Hanover and its select network of outstanding agent partners.”
