Insurance broker Rate Insurance has dumped half its name, rebranding from Guaranteed Rate Insurance in line with its well known mortgage parent company’s transition from Guaranteed Rate to Rate.
The move follows scathing reports earlier this year of the workplace having fosted a toxic culture while CEO Victor Ciardelli drove the business through rapid growth.
First established in 2008, the Chicago-based insurance brokerage has seen double digit growth since 2012, and is now in all 50 states.
“The new brand identity, including a new logo and updated mission statement, emphasizes our dedication to trustworthiness, transparency, and the relentless pursuit of excellence,” executive vice president and insurance head Jeff Wingate stated.
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“The technology-driven platform will continue to offer best-in-class tools for agents and quality insurance products that drive customer satisfaction. This rebrand sets the stage for sustained growth, market relevance, and continued success in meeting the insurance needs of Rate Insurance customers.”
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According to Rate Insurance, its goal is to be a top 50 national insurance broker.
What do you think about Rate Insurance’s rebranding from Guaranteed Rate Insurance? Share your thoughts in the comments below.
