Progressive Insurance has announced the appointment of Remi Kent as chief marketing officer, effective November 01. Kent (pictured) will succeed Jeff Charney, who in March announced his intention to retire.
Kent joins Progressive after eight years at 3M, where for the last year she has served as senior vice president and global chief marketing officer for the consumer business group. Prior to joining 3M, Kent spent 13 years with Procter & Gamble, where she led billion-dollar businesses across North America, Asia and Western Europe. In her new role, she will report to Tricia Griffith, president and CEO of Progressive, and will serve on the company’s executive leadership team.
“I’m absolutely thrilled to welcome Remi to the Progressive family,” Griffith said. “With more than 20-plus years of marketing experience, she has a proven track record of working with and leading well-known global brands, and I’m confident she’s the right person to continue to move our brand forward.
“Her creativity and data-driven decision-making aligns with ours, and I know she’ll be a great fit for our culture. I look forward to having Remi as the newest member of my executive leadership team, and I also want to reiterate my thanks to Jeff for his passion and dedication to growing our brand over the last 11 years.”
“I’m honored to join such a well-recognized brand,” Kent said. “I look forward to building on Progressive’s success and continuing to drive growth while leading such an accomplished marketing team. They’ve built an impressive suite of campaigns and characters with incredible momentum in the market, with talented teams and agencies who continue to innovate in this highly competitive category. After getting to know Progressive, I’m so impressed with the culture they’ve created under Tricia’s and Jeff’s leadership – not only fast-paced and creative, but welcoming, respectful and true to its values.”
In a hyper-competitive industry such as insurance, a recent survey has ranked Progressive Insurance as having the best insurance mascots and characters, further solidifying their brand appeal.
