Liberty opens Northern California office under Liberty Naranjo brand

New Bay Area branch will unify P&C and employee benefits advisory

Liberty opens Northern California office under Liberty Naranjo brand

Insurance News

By Kenneth Araullo

The Liberty Company Insurance Brokers has announced the opening of a new office in Northern California under the name Liberty Naranjo.

The San Francisco Bay Area location will be led by managing partners and brothers Jonathan and Michael Naranjo.

Liberty Naranjo will operate as a combined employee benefits and property-casualty insurance advisory firm. Jonathan Naranjo (pictured above left) will head the property and casualty division, while Michael Naranjo (pictured above right) will lead employee health and benefits.

Before joining Liberty, Jonathan held senior roles at national brokerages, where he specialized in risk management strategies for real estate clients, including owners, operators, and property portfolios across the US.

Michael Naranjo, who has been with Liberty since 2024, has played a role in developing the firm’s employee benefits practice and advising clients on health care and regulatory issues.

“Our father started a boutique insurance firm decades ago and continuing that legacy together is incredibly meaningful,” Jonathan said. “What drew me here was the strength of its leadership, long-term vision, and culture of empowering people to lead. Liberty’s approach to strategic investment fuels real success and growth, while keeping the focus on its people.”

The launch of Liberty Naranjo follows a series of strategic partnerships that have extended Liberty’s reach in other markets. In early 2025, the firm announced partnerships with Berliner-Gelfand & Co. in Connecticut and Hahn Insurance Agency in New Jersey.

In February, Liberty also increased its syndicated credit facility by $100 million, led by JPMorgan Chase. The expanded capital is aimed at accelerating Liberty’s growth plans, including acquisitions, platform investments, and specialized service offerings.

Liberty currently operates in more than 80 offices across 17 states. It manages over $2 billion in premium and maintains relationships with more than 500 insurance markets.

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