A year after KKR & Co. Inc. completed its $2.7 billion acquisition of Global Atlantic Financial Group LLC, the insurance provider is rolling out a new brand identity—signaling the next phase of its integration into KKR’s investment platform.
Global Atlantic unveiled a redesigned logo featuring its name next to blue and purple crescents forming a circle.
In a statement, the company said the image is intended to represent the connection between its insurance operations and the investment capabilities of KKR.
The rebrand will also place emphasis on Global Atlantic’s role in the retirement market.
The company provides a range of financial products designed for income protection, legacy planning, wealth preservation, and savings accumulation. These offerings remain central to its operations as it aligns more closely with KKR’s resources.
KKR acquired the remaining 37% of Global Atlantic in 2023, bringing its ownership to 100%. The firm first purchased a majority stake in 2021 and has since acted as Global Atlantic’s asset manager, providing access to its global investment and origination platforms.
The two companies are continuing to operate within their respective sectors – insurance and investment – while working together under a shared brand framework. Global Atlantic’s operations remain focused on delivering insurance products that support retirement and wealth planning goals, while KKR maintains its role in managing investment strategies.
Billy Butcher and Manu Sareen, co-heads of Global Atlantic, said the company’s identity is shaped by its employees and an internal culture that connects the two organizations. They stated that this alignment delivers “differentiated value to our clients, policyholders, and partners.”
KKR reported $553 billion in assets under management in its most recent public filings. The firm has described insurance as a long-term business interest and continues to expand its involvement in the sector.
No changes to Global Atlantic’s management structure or product lines were announced in connection with the rebrand. The company will continue to distribute its offerings through its established channels.
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