The Iroquois Group, a major and longtime Property & Casualty agency network in the US, has today announced a corporate rebranding to the new name Ironpeak.
The strategic move reflects the organization's substantial national expansion and positions the company for continued growth across its 48-state network.
The rebranding effort will result in a full visual refresh, featuring a new corporate logo, a new corporate website, and an improved user experience platform. The change is a result of the continuing growth of the company within the insurance market, which, at the moment, supports over 2,800 independent agency members.
CEO and president of Ironpeak Laurie Branch (pictured above) highlighted that this milestone is an important moment in the evolution of the organization.
“As we’ve grown and expanded, we wanted a new name and a brand to support our ambitions — and better reflect the unique spirit of our fiercely independent network. Our name might have changed, but nothing else has; our commitment to our members and carrier partners remains steadfast as we build success together,” she said.
Since its founding nearly 50 years ago, the company's growth curve has been steady. The premium written by the member agencies of Ironpeak today exceeds $2.5 billion. Individual agency premium volumes range between USD$2 million and USD$200 million. The network is operational in six strategic regions: Northeast, Mid-Atlantic, South, Midwest, Northwest, and Southwest.
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