On December 1, Insurance Business, the leading news and information resource for insurance producers and the wider industry in the US, opened a brand new London office in the sleek Aldgate Tower, just a few steps from Leadenhall and the hub of Europe’s insurance market. The UK launch followed hot on the heels of its new Singapore office, which opened in late November. The expanded geographical footprint will mean new print and web offerings for Europe and Asia from February 2016 – making Insurance Business the world’s most prominent and internationally positioned publisher for the insurance industry.
“We’re really excited about these important new developments,” said Cathy Masek, VP. “These latest two openings give our clients incredible reach across the globe. We’ve added substantially to our editorial team and, in doing so, added to our content generation capabilities.”
With the latest launches, Insurance Business produces magazines, newsletters, streaming video and interactive media offerings for the USA, Canada, Australia, New Zealand, Asia-Pacific and the UK.
“2015 has been an amazing year for us,” Masek continued. “We’ve won a number of international awards both for both print and web products and we’re still improving our platforms to deliver class-leading results for our advertisers. In the latest Triton survey we’re already 50% ahead of our nearest competitor in terms of brand recognition among insurance agents. Adding that to the survey results showing we’re up to four times more likely to be identified as being the most professional and having the freshest design compared to other US insurance titles, it gives me great confidence that we’re giving clients amazing value.”
And she’s not alone in that confidence. “I look forward to each issue of the magazine and the daily newsletters,” says Renee Grazankowski, VP of Operations with the New England Excess Exchange. “They’re an easy read that get straight to the point, are extremely accurate and provide lots of information directly related to my daily operations – it’s as interesting as the insurance biz gets!”
