Fort Lauderdale’s booming luxury real estate market has recorded another major sale, with insurance executive Jeffrey Franzoni securing a $17 million waterfront property in the prestigious Harbor Beach neighborhood.
Property records indicate that Franzoni, the principal of Synergy Insurance Marketing, and his wife, Shimera Franzoni, purchased the residence at 2572 Mercedes Drive from a Florida-based LLC managed by Leonard Tarzia. Franzoni, who is also a realtor with Beachfront Realty, represented himself in the transaction. Gregory Jaxtheimer, of Florida Luxurious Properties, managed the listing.
The property, which spans 7,600 square feet, boasts six bedrooms, six bathrooms, two half-bathrooms, a pool, and a private dock. Tarzia initially acquired the 0.3-acre site for $4 million in 2022 and completed construction on the luxury home in 2023. Originally listed for $16 million in 2023, the price was raised twice in 2024 before the sale was finalized.
Jeffrey Franzoni has been a key player in the insurance industry for over a decade, leading Synergy Insurance Marketing, a Fort Lauderdale-based firm specializing in the Affordable Care Act, Medicare, and final expense insurance. The company also offers contracts for life, disability, long-term care, and annuities. Prior to founding Synergy, Franzoni held roles as administrator and owner of Patient Care Home Health Services in Boca Raton, as well as a Benefits Consultant for WellCare, where he focused on strategic marketing and physician recruitment.
Luxury home sales in Fort Lauderdale have seen substantial price surges in recent years. In September, financier Donald Sussman set a record with a $70 million mansion sale. More recently, investors Viktor and Anto Pekic purchased a Coral Ridge Country Club waterfront home for $7.2 million, while software entrepreneur Miguel Zubizarreta sold a property for $8.8 million in December.
Franzoni’s purchase further solidifies the trend of high-net-worth individuals investing in Fort Lauderdale’s luxury market, as the city continues to be a hotspot for affluent buyers seeking waterfront residences with premium amenities.
