Illinois insurance agency joins Missouri alliance

The agency announced its new membership in a group of nearly 100 independent agencies in the Midwest region

Insurance News

By Lyle Adriano

Larry Goss Insurance announced last week its membership to the Valley Insurance Agency Alliance (VIAA), a group of about a hundred independent insurance agencies based in Missouri and Southern Illinois.

Larry Goss Insurance is a full-service insurance agency in Mt. Vernon, Illinois that provides home, business, auto, life and commercial insurance products and services. The company is owned and operated by Larry and Hedy Goss. Their daughter, Mindy Goss, also works for the agency.

"The insurance agency has been in my family for over 50 years,” remarked Larry Goss. “I am confident the agency will continue to be successful with the help of my daughter and VIAA. I'm excited to have partnered with an alliance that shares our same values."

The VIAA was founded in 2006. The alliance as a whole generates over $125 million in written premium. The alliance is also a regional founding member in the Strategic Insurance Agency Alliance (SIAA) for the Missouri and Southern Illinois area.
 

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