AMB Sports and Entertainment (AMBSE) and Gallagher have announced what they are calling their ‘elevated partnership’, making the global insurance brokerage the founding partner and official insurance brokerage partner of the 63,000-seat Mercedez-Benz Stadium, the NFL’s Atlanta Falcons, and Atlanta United of the MLS. According to AMBSE, the agreement extends its multi-year partnership with Gallagher.
The elevated partnership sees Gallagher bag a number of prominent naming rights at the Mercedes-Benz Stadium, including the newly named Gallagher Suite on the 200 Suite Level and the reimagined Gallagher Club and Lounge at Molly B’s.
Gallagher has a history of involving itself with sports teams, and currently has deals with the Chicago Cubs, San Diego Padres, Houston Astros, Detroit Red Wings, Utah Jazz and a number of others.
“Gallagher has been a part of the Atlanta community for many years, not only working but also by giving back,” Gallagher chief marketing officer Christopher Mead (pictured, left) said. “Our expanded partnership with AMB Sports and Entertainment is another way for us to connect with and serve the community. We look forward to strengthening our deep roots in Atlanta.” Gallagher has four locations in the Peach state.
Meanwhile, Gallagher announced that it will continue its community presence in the Atlanta area and participate in other community initiatives at Mercedes-Benz Stadium, sponsoring events such as the Hero of the Game feature at Atlanta Falcons home games and supporting the Atlanta United Unified team.
AMBSE expressed its enthusiasm for the renewed partnership with Gallagher, saying that it will also benefit football enthusiasts in the country.
“We are thrilled to elevate our partnership with Gallagher, a company that shares our commitment to community and excellence,” said Nana-Yaw Asamoah (pictured, right), senior vice president and chief commercial officer of AMBSE. “This expanded collaboration not only enhances the experience for our fans at Mercedes-Benz Stadium but also deepens our joint efforts to make a positive impact in the Atlanta community. We look forward to achieving great things together.”
AMBSE is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.
