Boston Insurance Brokerage has announced a new logo design. The new design features a quill, which replaces the company’s trademark swan.
“For the past 19 years, the swan has been the mark to not only connect BIB to Boston, but also a symbol of how BIB wanted to conduct business, always working for creative options to build long term partnerships,” the company said in a news release. “The swan has represented BIB with devotion and elegance since 2001, but BIB has grown and evolved.”
Since its founding, BIB has expanded from a small regional wholesale brokerage focused on property and casualty to a national brokerage with offices in Boston, Denver, New York, Pittsburgh, Pensacola, Fla., and Richmond, Va.
“I am really excited about our new mark,” said Keith Driscoll, CEO of BIB. “The image of a quill completing a bind is a perfect representation not only of our industry’s origins, but our company’s present and how we look to the future. The quill is a throwback image of Lloyd’s of London and the original underwriters, who would have used a swan quill on parchment to write covers. It represents our current ‘manuscript’ solution-driven nature and sets our course in a direction that we not only want to broker business, but we also want to have the ‘pen’ for programs. We are looking to write our future.”
