Scott C. Overholt
Savoy Associates

Scott has more than 13 years’ experience working with payers and sales channels to grow Individual and Medicare membership. His background lies within marketing and strategic planning. Scott was introduced to health care while working at the global marketing firm, Harte Hanks, where he was responsible for managing Horizon Blue Cross Blue Shield of New Jersey’s Individual and Medicare accounts.

By the time the ACA was passed in 2010, Scott led Harte Hanks’ entire health care practice, which grew to include 9 of the 36 Blue Cross Blue Shield companies. Scott also has consulted with national payers on marketing and customer experience at both LiquidHub and Accenture Interactive. Additionally, Scott frequently publishes thought pieces on the future of the health care consumer experience.

In his current role, Scott is responsible for advancing Savoy’s marketing, sales and retention strategies in the Medicare and Individual markets, including Medicare Advantage, Medicare Supplement, Part D, individual health and personal life insurance. Scott oversees Savoy’s Contact Center, the MedicareBySavoy.com website and development and implementation of new capabilities for Savoy’s broker partners.

Scott also has extensive experience in media and digital transformation consulting and was a co-winner of the 2010 Best in Blue Award for Integrated Marketing for the ACA launch campaign for a client.

He is an avid hockey fan and played into his forties until his knees finally said no. He is the family chef and enjoys nothing more than an open firepit set up somewhere close to moving water.