AA Insurance is bringing back its Bit Little sponsorships for 2023, with two primary schools set to win $10,000 towards their school sports. Revived in collaboration with Eden Park, New Zealand’s national stadium, the sponsorship encourages communities to nominate local primary schools for the prize and boost grassroots sports in the process.
Established in 2018, Big Little has given out a total of $46,000 in sports grants to primary schools across Aotearoa. Last year’s winners were Oromahoe School in North Island and Bromley School in South Island. Bromley School was notable for its strong sportsmanship and close connections with the local community, with the $10,000 grant being used for new netball uniforms, a sandpit cover, additional sports equipment, and a court to be used for various ball sports.
AA Insurance head of brand, marketing and communications Melodie Vickars said that the Big Little sponsorship is about creating opportunities for schools that do not have a lot of access to sports funds and resources.
“All tamariki across Aotearoa should have the opportunity to thrive, and sport has the power to bring a lot of fun into kids’ lives and keep our communities together. We’re beyond thrilled to bring our Big Little sponsorship back for another year,” Vickars said.
A month ago, the insurer also donated $13,000 to the New Zealand Red Cross Disaster Fund for the victims of the recent extreme weather events that hit New Zealand.
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