State Insurance has launched a campaign to help younger drivers understand the risks of driving around without insurance, as well as the lasting financial burden of an accident if uninsured.
The campaign explains how basic third-party motor vehicle insurance will cover a driver’s liability if they accidently hit another person’s car or property while driving.
Research by State Insurance found that Generation Y, or those born between 1980 and 1996, are the most likely to drive uninsured. According to Gabrielle Markwick-Brown, State Insurance marketing manager, this is an important message to promote to young drivers.
Around one in five claims against State Insurance’s third-party only policies in 2020 exceeded $2,000. But claims figures can reach the tens of thousands of dollars if a driver collides with a more expensive vehicle, or crashes into someone’s high-priced property, Markwick-Brown added.
“We’ve found there are two main reasons why young people in particular aren’t taking out motor vehicle insurance – the first is they don’t believe they can afford it, the second is they don’t think their car is worth replacing if it is damaged in an accident,” she said.
“Our campaign aims to boost awareness among uninsured drivers that third-party cover will - at the very least - help them avoid a world of financial pain should they ever become liable for damages after hitting someone else’s car or property.”
The campaign kicked off on February 15 and runs across radio, out of home (OOH) and digital media.
