You’d be forgiven for thinking that the
sex romp story emanating from
Marsh’s Christchurch office in February would have received the most hits on IBNZ.
When the graphic video footage went viral the whole world seemed to be discussing it, and it certainly got IB readers clicking.
However, here is proof that
Insurance Business readers really do put business before pleasure, as the number one story award for 2015 goes to
Ando Insurance, which broke new records when
news of its launch was released in June.
Next on the list is evidence – not that any was really needed - that New Zealand is a rugby nation through and through.
Following NZ’s brilliant back to back Rugby World Cup win it was no surprise that a story about
Richie McCaw’s new role at AIG was in third place.
The career moves of two top female executives also stood out, with
Jo Mason resigning from NZI to head to Sydney in 4
th place and
Toni Ferrier’s new role at OMPL coming in 6
th place while Jacki Johnson’s departure and replacement had a big impact coming in at 9
th position.
IAG made headlines for the wrong reasons when it got
nominated for a fourth Roger award, and landed the 5
th most read story of 2015.
And its
$500 million deal with billionaire businessman Warren Buffett was up there too, coming in at 8
th place.
The brokers were making waves too however. When
BrokerWeb Management, NZbrokers Holdings and Brokernet NZ announced their new partnership it put them in the 7
th most read position.
Not to be left out, direct insurer
Tower was in 10
th place with its
milestone partnership with Trade Me and its new
CEO Richard Harding’s appointment was in 12
th place.
Steadfast and Hollard Insurance’s
new underwriting agency was number 11, with the
NZ Industry Award winners in 13
th, a
jailed Kiwi insurance adviser in 14
th and another
dishonest insurance broker following suit in 15
th place.
Then there were the stories which got readers revved up enough to comment.
Perhaps not surprisingly,
John Lyon’s Ando Insurance launch also took out the top spot for that achievement.
Fifteen people expressed their delight at the
news of his return, which was announced in June, with comments still appearing this month, many of them asking for an application form!
The next most commented story was concerned with commissions.
Outright ban on commissions touted racked up 10 responses, some of which expressed the potential opportunities that could arise.
There were two Five Minutes With… articles that prompted considerable praise for its subjects –
Sa Luatua and
Drazenka Dordevich.
And equalling them on the comments front were
Fire Service review slammed as a ‘mockery’,
Women in insurance survey findings show brokers in bad light and
Time to suit up, featuring Craig Langstone’s fine fashion tips.
