The global insurance sector has seen a 9% year-on-year increase in brand value among the top 100 insurance brands, according to the latest report from Brand Finance, a brand valuation consultancy.
Nine of the ten most valuable insurance brands saw growth in 2025, showing the industry's resilience amid changing challenges.
"The solid growth of the world’s top insurance brands is even more impressive given the rising challenges they face, particularly from climate change," said Jonathan Ong, Brand Finance's associate director.
Ong said that increasing natural disasters have led to higher claims and losses, prompting insurers to adapt through pricing strategies and risk diversification.
"While some have withdrawn from high-risk regions, the industry has navigated these challenges through strategic pricing and risk diversification to maintain stability and growth," he said.
Ong added that the US market has shown particular strength, with US insurance brands now comprising 25% of the total brand value of the top 100 global insurance brands.
According to Brand Finance, Ping An Insurance remains the most valuable insurance brand for the ninth consecutive year, maintaining a brand value of US$33.6 billion. The company’s standing is attributed to strong consumer familiarity in China and consistent growth in life, health, and property and casualty (P&C) insurance. However, it has faced profitability challenges following market conditions in 2023.
Allianz, which ranks second, has recorded a 9% increase in brand value, reaching US$26.7 billion. The insurer’s financial performance has been bolstered by its diversified income sources and presence across multiple market segments. Brand Finance research attributes Allianz’s growth to its global footprint and brand recognition, particularly in Europe.
Nissay/Nippon Life Insurance has emerged as the fastest-growing insurance brand, with a 94% increase in brand value to US$9.2 billion. The company’s expansion beyond its domestic market, including its 2024 acquisition of a 20% stake in US-based Corebridge Financial, has contributed to this growth.
PZU has been identified as the strongest insurance brand, with a Brand Strength Index (BSI) score of 94.4 out of 100. China Life Insurance also holds an AAA+ rating, with a BSI score of 93.5. Both insurers operate exclusively in their domestic markets, reinforcing strong brand familiarity.
Each year, Brand Finance evaluates 6,000 global brands and publishes over 100 reports assessing brand value and strength.
How do you see the industry evolving in the coming years as global insurance brands continue to navigate financial and environmental challenges? Share your thoughts in the comments.
