Five Minutes With… John Barley, founder and managing director of Barley Insurances Ltd.

John Barley, founder and managing director of Barley Insurances Ltd, talks about differentiation, submersibles and dining with Charles Darwin.

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Why did you get into insurance?    
I couldn’t get a job doing anything else. I just did not fit.

How would you sum up insurance brokers in three words? 
Good story tellers
 
What’s the strangest thing you’ve ever arranged cover for?
Submersibles in Canada

How would you change the industry? 
The people within need to change their perspectives.

What’s the most important thing a broker can do to develop their business?
Differentiate themselves from others.
 
What’s the best advice you’ve ever been given?
Go and talk to a lawyer.

If you were Prime Minister for one day, what would you do?
Read about what other people are doing overseas.
 
What has been the highlight of your career?
Starting a new business.
 
What’s your favoured style of coffee?
Long Black with two raw sugar cubes.

Union, league, soccer or other?
Ice Hockey

If you could invite three people to dinner, dead or alive, and excluding family and friends, who would they be and why?
Albert Einstein because of his sense of humour about life.
Darwin to discuss the evolution of life.
Mahatma Gandhi for his perception of justice and freedom. 

Complete this sentence: If I wasn’t in insurance, I would be…
Restoring classic cars and creating landscaping.

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