Fidelity Life has created a new head of distribution role, with Melanie Beattie (pictured above) appointed to the position.
Beattie was most recently head of strategic alliances at Fidelity Life, a role she held since October. Prior to that, she was head of global ecosystems at TradeWindow and head of strategic partnerships at ASB Bank. She spent the formative years of her career in the UK, starting and selling a business in the energy sector before making a switch to corporate.
The new role brings together accountability for all of Fidelity Life’s distribution relationships, chief sales and service officer Bronwyn Kirwan said.
“Our advisers and strategic alliance partners are critical components of our customer-led transformation and work with us to protect New Zealanders’ way of life,” Kirwan said. “As head of distribution, Mel will be responsible for ensuring our entire distribution mix – including new and emerging channels – continues to provide customers with choice and aligns with our end-to-end customer focus.”
The creation of the head of destruction role was influenced by several recent changes in the company, Kirwan said.
“The decision of our head of adviser distribution, Todd Allan, to embark on a new career as a financial adviser, as well as our proposed acquisition of Westpac Life and strategic alliance with Westpac NZ, also played a part in our re-evaluation of our distribution leadership structure,” Kirwan said.
