Allianz has solidified its position as the top insurance brand globally, ranking among the 30 most valuable brands worldwide for the first time. The insurer moved up two places to 29th in the 2024 Best Global Brands ranking, published by Interbrand.
The company, which serves 125 million customers with a workforce of 157,000 employees, has also retained its status as the most valuable financial services brand for the sixth consecutive year.
Allianz increased its brand value to $23.5 billion, up from $20.85 billion in 2023, outpacing the financial services sector by 7%.
In addition to its brand strength, Allianz was recognised for its employer reputation, reaching 7th place in the 2024 Fortune 100 Best Companies to Work For in Europe list. The company said that its flexible working model, comprehensive benefits, and focus on diversity and inclusion have made it attractive to employees and job candidates.
Globally, 52 Allianz entities are certified, with 16 appearing on national best lists in their respective countries.
Serge Raffard, managing director of Allianz UK’s personal lines business, said that the company is pleased with its increased brand strength in 2024, reflecting the value it provides to customers through its employees.
“This has been an exciting year for us with the introduction of the Allianz brand to the UK personal lines market, and all the positive buzz and profile around the renamed Allianz Stadium at Twickenham. Launching home and motor insurance for UK consumers is a big step in our long-term strategy and I’m proud this has contributed to the growth in Allianz’s global brand value,” Raffard said.
Aside from Allianz, only one other insurer made the 2024 Best Global Brands list. French insurer AXA ranked 48th, down four places from the previous year, despite increasing its brand value by 2% to $16.8 billion.
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