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AA Insurance and the New Zealand Automobile Association (AA) won the Supreme Award at the recently held annual TVNZ-NZ Marketing Awards.
The partners took home the award for their AA Home Response campaign, which was hailed as the smartest piece of marketing thinking for the year from among 12 of New Zealand’s biggest brands.
“This is a great outcome from some great collaboration between like-minded partners,” AA Insurance head of marketing and distribution Richard Park said. “We’re both dedicated to looking after our customers, and this shows in the connection we’ve made through our campaign and the great feedback we’ve had from those who have used the service.
“I’m extremely proud of the way the teams from AA Insurance, AA and our partners have brought AA Home to life, and this award recognises all their hard work,” he added.
AA Home Response was first launched in the Auckland region in February. Starting September, Kiwis in Waikato, Bay of Plenty and Hawkes Bay will also be able to access the service.
