AA Insurance remains among Kiwis' favourite businesses

AA Insurance has been recognised as one of New Zealand’s most successful companies in the latest Colmar Brunton Corporate Reputation Index.

For the fourth consecutive year, AA Insurance ranked fourth among 100 businesses. Air New Zealand came first, followed by TVNZ (2nd), Toyota (3rd) and Z Energy (5th).

“We’re proud of the way we look after our customers, so to receive this kind of independent validation speaks volumes about our reputation,” AA Insurance chief executive officer Chris Curtin said.  

Colmar Brunton’s index, which started in 2015, measures the overall reputation of a firm using four measures: social responsibility, fairness, success/leadership, and trust.

“It takes years for a company to build a good reputation, and at AA Insurance we consistently listen and adjust the way we do things to earn our customers’ trust,” Curtin noted. “The closer we are to our customers, the closer we are to the truth.”

Curtin said trust is the cornerstone of AA Insurance’s reputation and is something the company is extremely proud of.

“With an intangible purchase like insurance, it’s important our customers feel able to trust us, and know we will behave genuinely, do the right thing, and help protect them and their belongings in their time of need,” he added. “A good reputation is precious and can never be taken for granted, so we will never rest on our laurels.”