Special Report User Guide
Key Media’s Special Reports are featured across 14 publications, 59 B2B websites and are seen by a combined audience of over 2.4 million unique visitors every month. The reports are the result of extensive surveys and are merit based – no-one may purchase inclusion in the lists.
Why you can trust Key Media’s Special Reports
Each of our annual reports is produced by our 30+ strong Intelligence Unit. With a rigorous process our global team also consults regularly with dedicated industry editorial panels for advice and feedback on our data and surveys.
Reporting Remit
We widely canvass insurance experts and first-hand sources to gain an accurate picture of the report’s scope, and to identify which attributes of any particular nominee are most important tour audience. Each report’s criteria are thoroughly analysed before launch to ensure it meets the intended remit. Extensive research is also conducted to determine what issues are relevant and current to a particular sector.
Research Phase
Our team conducts telephone research, interviews industry panel experts and dispatches surveys to hundreds of thousands of contacts across Australia, Canada, New Zealand, Asia, UK and the US. All of this data is then compiled, organised and reviewed.
Nominations
After the initial analysis is complete, in this phase our team reaches out to industry experts to gather greater context for the information. The names of all resulting nominees that have resulted from the surveys conducted by our team are then assessed that they meet the criteria for the next stage.
Preparation
Only then do we begin to write the report, using our intelligence data and also supplementary insight from objective key industry experts. Our editorial team maintains full control over content.
Publishing
The final report is an unbiased investigation into who are the top insurance performers and the reasons for their excellence. The reports provide a definitive annual collection of those who have delivered outstanding results, introduced new initiatives, refined existing working practices and also acted as a source of inspiration to colleagues. All reports are made available online, and some are also produced in print too.
Meet our Intelligence Unit
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Senior Writers Special Reports
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Researchers
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Collaboration
We partner with the following organisations to maintain high editorial standards and guarantee our reports are pertinent to the insurance industry.
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Contact us on [email protected]
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