AXA Hong Kong and Macau and HK Express Airways have formed an exclusive insurance partnership, marked by a recent kick-off ceremony.
The collaboration aims to offer HK Express customers a simplified travel insurance process with customised protection.
With this partnership, HK Express customers can now purchase travel insurance with a single click when booking flights on the airline’s website.
The “HK Express Travel Insurance” product by AXA Hong Kong and Macau includes several tailored benefits for HK Express customers. These include:
Kenneth Lai, chief general life insurance officer at AXA Hong Kong and Macau, said the partnership with the airline enables the insurance giant to offer a seamless travel experience.
“AXA has been actively expanding its insurance ecosystem and is committed to being a true partner for our customers. We collaborate with leading partners from different industries and strive to offer more personalised and tailored coverage. We understand that the demand for travel insurance has become more diverse. Thus, we hope to bring a seamless travel experience to our customers,” he said. “As AXA’s inaugural Hong Kong-based airline partner, the partnership allows HK Express customers to effortlessly book flights and buy travel insurance through its all-in-one platform. Looking ahead, we will continue working with HK Express to explore products with comprehensive coverage and bring innovative solutions to the market.”
Since 2013, HK Express, a member of the Cathay Group, has been Hong Kong’s only low-cost carrier, operating 34 aircraft across 25 routes. It is expanding its fleet and route network, having already added four new destinations this year, with more to come.
The partnership between HK Express, AXA Hong Kong and Macau, and AXA Partners encompasses all markets served by the airline, including Mainland China, Japan, Korea, Taiwan China, Thailand, Vietnam, and the Philippines.
HK Express CEO Jeanette Mao said the airline aims to provide flexible options for travellers to tailor their trips.
“HK Express is a young and vibrant brand that prides itself on daring to be different. We enable our travellers to customise their journeys according to their needs. Recognising every journey is unique, we are dedicated to offering a wide array of value-added services and products, from inflight dining and seat selection, to checked baggage and travel insurance. We provide flexible options that allow customers to choose combinations that suit their needs, all at value fares that make it easy to ‘Gotta Go’ with HK Express,” she said. “Travel insurance is a crucial component of the travel experience, and we are thrilled to partner with AXA, a leader in the insurance market, to offer comprehensive travel insurance solutions.
“For the first time, HK Express is displaying our partner’s brand on our aircraft livery, signifying our long-term strategic partnership with AXA. We are continuously exploring new ways to enhance our services and are committed to delivering a safe and enjoyable flying experience, inviting our customers to discover unique destinations across Asia with us.”
“This partnership perfectly aligns with AXA Partners’ strategic vision to push boundaries, drive innovation, and enhance our solutions by providing travellers with a seamless experience and genuine peace of mind before and during their flights,” said Adelane Mecellem, regional CEO at AXA Partners.
The unveiling of HK Express’ first A321neo aircraft with AXA’s logo marks the official start of this partnership.
The agreement with HK Express comes on the heels of AXA Hong Kong and Macau’s sponsorship of an indoor performance and event area at the heart of Ocean Park Hong Kong and entertainment and sport venue “AXA Dreamland.”
