GROW with Singlife, the integrated investment platform formerly known as Navigator Investment Services, has announced its rebranding.
Navigator originated as an investment platform in Singapore more than 20 years ago. The company’s adviser enablement ecosystem, ELEVATE, now provides an array of financial tools.
GROW positions itself as an integrated investment solution that harnesses technology to deliver personalized services, enabling advisers to provide meaningful and impactful guidance to their clients. As part of the rebranding, it has committed to enhancing the landscape of financial advisory, with this commitment coming at a time when the industry is witnessing the emergence of direct-to-consumer platforms, robo-advisory services, and self-directed investors.
“We recognised the need for a brand change that acknowledges our present position while paving the way for our future growth. The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market,” GROW CEO Akhil Doegar said.
Elsewhere for the life insurer, Singlife also recently announced a major partnership with IHH Healthcare Singapore (IHHSG), the largest private integrated healthcare provider in Southeast Asia, in a bid to address the need for effective healthcare cost management with enhanced overall customer experience.
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