Generali Hong Kong has formed a strategic alliance with insurtech firm YAS to introduce technology-driven insurance solutions designed to integrate with customers’ daily activities.
The collaboration focuses on expanding access to real-time, on-demand coverage through digital platforms and automated underwriting.
The first initiative under this partnership, introduced in November, is embedded within the AlipayHK ecosystem. This product provides flexible travel insurance that adjusts coverage based on spending patterns, with a maximum limit of HK$100,000. The offering allows coverage to change dynamically up to 20 times, aligning with travellers’ financial transactions.
Generali Hong Kong’s use of GPS and artificial intelligence enhances underwriting capabilities, enabling more accurate real-time risk assessments. This technology-driven approach supports the insurer’s goal of integrating coverage into everyday life.
Windian Lai (pictured second to the left), chief business officer and intermediary management at Generali Hong Kong, highlighted how digital tools enable responsive underwriting.
“This partnership with YAS allows us to integrate technologies such as GPS and AI into our personal lines underwriting. These tools enable us to deliver real-time solutions that adapt to customer lifestyles, ensuring a seamless and personalised experience,” she said.
YAS Group co-founder William Lee (pictured left) said that modern consumers seek convenience in their insurance products.
“Customers today demand more than traditional insurance; they want solutions that fit seamlessly into their lives. This partnership with Generali Hong Kong allows us to lead the industry into a new era of autonomous, always-on insurance solutions that resonate with the modern lifestyle,” he said.
Key features of the new insurance model include automated policy adjustments, simplified claims processing, and coverage tailored to user behaviour.
Lai said that the solution is particularly relevant given the high volume of cross-border travellers, with more than 600,000 making weekly trips in the region.
“This initiative highlights Generali Hong Kong’s ability to respond quickly to market demands and deliver innovative solutions,” she said.
Meanwhile, Generali Vietnam Life Insurance LLC (Generali Vietnam) and Vietnam Public Commercial Joint Stock Bank (PVcomBank) have signed an exclusive bancassurance agreement, expanding Generali’s life insurance distribution through PVcomBank’s national branch network.
Under the partnership, Generali Vietnam will offer a range of life insurance solutions to PVcomBank customers, leveraging the bank’s presence across Vietnam. Both firms emphasised that the collaboration aligns with their shared focus on financial protection and long-term customer value.
Rob Leonardi, Asia regional officer for Generali, described the agreement as part of the insurer’s expansion strategy in the region.
“The potential of this collaboration lies in the synergies between our organisations, especially in applying the latest technology. I’m very much looking forward to the impact we’ll make with PVcomBank and am grateful for the shared focus on delivering the best for our customers,” he said.
Nguyễn Phương Anh, CEO of Generali Vietnam, noted that the partnership would strengthen both companies’ market positions.
“Sharing a common vision for value and business excellence, we anticipate that this partnership will provide customers with tailored life insurance solutions and superior service experiences. Generali’s life insurance products will be distributed by a team of highly trained advisors, supported by PVcomBank’s advanced technology,” she said.
Nguyen Viet Ha, deputy general director of PVcomBank, stated that the collaboration aligns with the bank’s broader financial service goals.
“We firmly believe that with a focus on transparency, accountability, regulatory compliance, and sustainable values, both organisations will succeed in developing a best-in-class bancassurance model in Vietnam, offering financial security and future protection to Vietnamese families,” he said.
To support the implementation of the bancassurance model, both companies have launched training initiatives for financial consultants, focusing on product knowledge and advisory skills.
