As the use of digitally embedded insurance grew exponentially with partner companies seeking to integrate offerings into their ecosystems, a recent forecast revealed that embedded insurance channels will make up more than 30% of all property and casualty insurance transactions globally by 2028.
Zurich Edge builds on the company’s partnership momentum across Asia, including launches with leading brands like Japan Airlines, TikTok, Citibank, and MYAirline. The insurer’s portfolio in Asia spans over 200 partnerships in six markets, with leaders in industries such as retail, travel, banking, fintech, e-commerce, automotive, and telecommunications.
Zurich Insurance Group Asia Pacific head of customer and digital Roopa Malhotra said that the firm is looking forward to both existing and new partners growing their core business with an engaging online insurance experience.
“This is a very relevant time for digital insurance across Asia Pacific as we continue to witness the growth of tech-savvy customers who lack adequate insurance coverage,” Malhotra said. “With this in mind, we have embraced a holistic approach through Zurich Edge, considering every facet of the digital insurance value chain to modernize the entire experience and be more responsive to evolving partner and customer needs. Zurich Edge is committed to empowering our business partners, helping them stand out and build customer loyalty by providing highly contextual offerings and personalized coverage that truly matter to the consumers of today.”
Recently, the insurance group also announced three key leadership appointments to bolster its Asia Pacific commercial insurance business; Sean Walker has been named head of commercial insurance and CTO for APAC, Liam Burrell has been named head of commercial insurance in Asia, and Reginald Peacock has been named head of marketing development for Zurich Resilience Solutions.
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