WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth and career segments, respectively.
The decision reflects ongoing recognition of the legacy brands in the market, the company said.
In an email to BestWire, the company explained that since the merger of Towers Watson and Willis in 2016, many clients and carriers continued to refer to them by the original brand names due to their familiarity.
"As we roll out our strategy for 2025 and beyond, we want to ensure that the company is using every possible advantage available to execute on our growth strategies," WTW stated. The company added that the refined branding approach incorporates the legacy names while maintaining a connection to the overarching WTW brand.
The company rebranded as WTW in 2022 and changed its stock ticker to “WTW” on the Nasdaq Exchange. It was also in this year when Carl Hess took the helm, succeeding John Haley as CEO, a position the latter held for 23 years.
WTW emphasized that its company name and brand remain unchanged for financial reporting and operations. "This does not signal a change in WTW's operating structure or strategy," the company noted. "It's purely a reflection of how we are referenced in the marketplace."
WTW is a multinational company that provides a broad range of insurance services, including commercial insurance brokerage, strategic risk management, employee benefits and compensation management, as well as actuarial analysis and investment management for pension plans and financial endowments.
Earlier this month, WTW announced the completion of the sale of Tranzact, a direct-to-consumer health care provider which it acquired in 2019, to private equity firms GTCR and Recognize, a digital services investor.
