Singlife with Aviva has announced that it will be known as Singlife, following Singlife’s acquisition of Aviva Singapore at the start of 2022.
The company said the change will help cement its identity as a Singapore-grown company and build its brand as one born in Singapore with regional ambitions. The name change will not affect the company’s operations, and all policies and financial advisers will remain unchanged, with the exception of procedural and legal references to the updated brand name and logo in the future, Singlife said.
Along with the name change, Singlife also announced the renewal of its contract as the official insurer for the Ministry of Defence (MINDEF) and Ministry of Home Affairs (MHA) group insurance scheme. Singlife inherited the portfolio from Aviva Singapore, which first signed the deal with the ministries in 2016. It then won the public tender, allowing it to continue providing cover for the National Service (NS).
Singlife will provide core insurance coverage for all in-service personnel, NSmen and NS volunteers. It will also operate a voluntary insurance scheme for all eligible MINDEF and MHA personnel, as well as their dependents.
Key enhancements include the doubling of cover for the group term life (GTL) and group personal accident (GPA) policies of the core scheme – from SG$150,000 to SG$300,000 each. The GPA will also be renamed as the group personal injury policy and enhanced to more comprehensively cover conditions that are specific to MINDEF and MHA’s operating environment, such as noise-induced hearing damage or decompression sickness, Singlife said.
As part of the voluntary scheme, servicemen can now be covered for a maximum of SG$1 million, up from the current maximum of SG$600,000. They can also continue to purchase up to SG$1 million in coverage under the GTL policy.
In commemoration of the National Service’s 55th anniversary, MINDEF and MHA service personnel can avail various rewards and promotions through the Singlife App.
“We are extremely honoured to have been chosen as the protector of those who protect us,” said Pearlyn Phau, group chief executive officer of Singlife. “Our relationship with MINDEF and MHA is now four decades long, and it’s one we are truly committed to. I say this as a Singaporean, the wife of a man who has done his duty to the nation, and a mother to a young man who will do so. It gives me great pride and satisfaction to know that all our people, processes and principles are aligned to deliver not only the very best value and utmost protection to our men and women in uniform, but that we are trusted to do so with empathy and compassion.”
