Prudential Hong Kong Limited is set to unveil key findings from its latest “Financial Wellbeing Tracker” survey at a press conference on Feb. 25. According to a news release, the study assesses the financial wellness of Hong Kong residents, with a particular emphasis on the financial priorities and legacy planning of parents raising Generation Alpha children.
The company will also introduce a new wealth accumulation and legacy protection plan aimed at helping customers achieve financial security and smoothly transfer assets across generations.
Felix Fung, Prudential Hong Kong’s chief product officer, and Ivan Choi, chief customer and marketing officer, will present the survey results and details of the new financial plan at the event, which will be held at the Island Shangri-La’s Island Ballroom in Central.
As part of the announcement, local pop singer MC Cheung Tin-fu will participate as a guest speaker. He is expected to discuss his personal financial planning journey, aligning with Prudential’s message of preparing for long-term financial well-being.
The event is scheduled to begin at 11:30 a.m., with media reception starting at 11:15 a.m. The presentation will be conducted in Cantonese.
Prudential’s Financial Wellbeing Tracker, now in its second edition, aims to provide insights into how residents of Hong Kong manage their finances, highlighting emerging trends and challenges, the news release noted. The new wealth accumulation and legacy planning product is positioned as a response to these findings, though specific details will be disclosed at the press conference.
The event will also feature a new promotional video showcasing Cheung, further emphasizing the importance of financial planning.
Those who wish to attend are encouraged to register. Visit Prudential Hong Kong’s website for more details.
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