Prudent taps new leadership to drive growth in employee benefits

Prudent Insurance Brokers, one of India’s major composite insurance brokers, has announced the appointment of Amjad Khan as chief growth officer for its international and employee benefits business.

Khan’s role will involve driving growth initiatives, expanding business verticals, improving client retention, and enhancing employee benefits services across the country, with a significant focus on global markets.

The company confirmed that Khan’s appointment is effective immediately. He will also be responsible for refining Prudent’s service offerings and boosting its market presence within the employee benefits segment across India.

Amjad Khan’s career and educational background

Khan (pictured) has more than 20 years of experience in the insurance industry, having held leadership positions at several companies, including Anand Rathi Insurance Brokers, JB Boda Insurance Broking, Medimanage Insurance Broking, and ICICI Lombard General Insurance, among others.

His expertise lies in benefits consulting, healthcare strategy, international business, and workplace wellness.

Khan holds a bachelor of commerce degree in business management from RA Podar College of Commerce and Economics and an MBA in Marketing and Insurance from Mumbai University’s GICED. He also holds an Associateship in General Insurance from the Insurance Institute of India.

Prudent Insurance Brokers appointment

Speaking about the new addition to the team, Pavanjit Singh Dhingra, joint managing director at Prudent Insurance Brokers, said Khan’s vision and expertise will be instrumental in solidifying the company’s position as the leader in the Indian insurance market.

“We are delighted to welcome Mr Amjad Khan to the Prudent team,” he said.

Khan expressed optimism about his new role, stating that he will focus on delivering high-quality advisory services and innovative benefits solutions.

“My aim would be to work with the market-leading teams at Prudent to create greater value for existing clients and new business growth through strategic foresight and unwavering integrity, making PIBL the preferred choice,” he said.

Employee benefits trends in India 

The appointment of a new chief growth officer for Prudent’s international and employee benefits business follows the release of the company’s Annual Benefits Scorecard for 2024-25, which provides an overview of shifting trends in employee benefits across corporate India.

The report drew on data from over 3,100 companies representing more than 3 million employees across 14 sectors.

The findings pointed to a growing emphasis on preventive healthcare, mental wellness, and personalised benefits, reflecting changes in workplace priorities post-pandemic. 

Key trends identified include:

• preventive care and OPD services: A notable rise in outpatient department (OPD) benefits, with many companies now integrating preventive health screenings and mental health programs into their offerings
• mental health support: Nearly 74% of employers now provide mental health services, such as counselling, as part of their wellness initiatives
• personalised benefits: Flexible and customised benefits plans are gaining popularity, particularly in IT and e-commerce sectors, where employees can tailor coverage to meet their specific needs
• diversity, equity, and inclusion (DE&I): Companies in BFSI and IT are increasingly offering inclusive benefits such as gender affirmation surgeries, fertility assistance, and support for LGBTQ+ employees
• pet care benefits: In response to rising demand, some employers, particularly in IT and e-commerce, are introducing coverage for pet care

The report anticipates continued evolution in employee benefits, with a focus on personalisation and inclusivity as key drivers in the coming years.