Sun Life has launched a new brand campaign celebrating 131 years of supporting its Hong Kong clients.
The campaign was launched in an event where Sun Life also shared its achievements in the first half of 2023 as a result of its sales performance, ESG-investing focused on insurance products, strategic market expansion, and customer-oriented digital transformation.
Sun Life Hong Kong CEO Clement Lam said the campaign represents a “transformative moment” as the company revitalises its brand identity.
“With a fresh and contemporary visual identity and a brand message that reflects our core value, that life is always brighter under the sun, we demonstrate our dedication to being at the forefront of the industry, embracing change and new opportunity, and continually evolving to better serve our clients in Hong Kong,” Lam said.
The campaign shows the company’s ongoing efforts to provide financial solutions anticipating and addressing the evolving needs of its clients at different life stages.
Lam said Sun Life’s recent achievements show its dedication in empowering advisors and taking advantage of growth opportunities.
Sun Life Hong Kong posted a 155% increase in annual premium equivalent driven by an 83% growth in onshore APE.
The company’s three ESG-investing focused whole-life protection and saving plans are SunGuardian, SunGuardian (Care version), SunProtect and Stellar Multi-Currency Plan, accounting for over 70% of the overall sales in the first half of the year.
Sun Life also capitalized on Mainland China market opportunities after the border between Mainland China and Hong Kong presented significant growth prospects.
The insurance company’s Hong Kong business is looking to increase its Mainland visitors’ business share from 23% to 30% by the end of the year. It also aims to reach a 50% share increase in the long term.
To realize its growth vision, Sun Life is actively recruiting financial consultants with a deep understanding of the Mainland China market to tailor its service to the needs of Mainland clients.
The event launching Sun life Hong Kong’s new brand campaign was held on Oct. 17 at The Millions, Happy Valley Racecourse.
