MSIG Insurance, WWF-Singapore, and District Race have teamed up to launch the MSIG
Biodiversity Trail, a community-based initiative aimed at raising awareness about the protection of biodiversity for a sustainable future.
The interactive trail, which will be open to the public for six months, is located in Singapore’s first UNESCO World Heritage Site – the Singapore Botanic Gardens. The trail is accessible through the District Race app, which helps people to improve their fitness by completing virtual checkpoints and in-app challenges located throughout their city.
In a statement, MSIG said the educational trail showcases fun facts about local biodiversity within the setting of the Singapore Botanic Gardens. With no set route or distance, participants can strategise and plan their own routes, going along at their own pace. They can also take part in several timed challenges to test their skills.
“Globally, there is rising awareness of climate change and its drastic effects on our ecosystem,” said Craig Ellis, CEO of MSIG Insurance Singapore. “As a leading general insurer whose mission is closely tied to ensuring a sustainable future for all, we see it as our corporate responsibility to help educate the public on the importance of protecting biodiversity.
“The MSIG Biodiversity Trail is a fun and interactive application, and the Botanic Gardens is the perfect setting to engage the public to learn more about our local biodiversity. As an all-time favourite nature spot for children and adults, we believe the MSIG Biodiversity Trail will enable everyone to enjoy and appreciate the gardens even more.”
