Brand Finance has published the 2024 edition of its Global 500 report, which ranks 500 of the world’s most valuable brands. Of this year’s list, 28 came from the world of insurance.
According to Global 500 2024, below are the most valuable brands from the insurance sector.
|
Brand |
2024 rank |
2023 rank |
|---|---|---|
|
Allianz Group |
28 |
24 |
|
31 |
30 |
|
|
109 |
108 |
|
|
118 |
126 |
|
|
CPIC |
126 |
131 |
|
GEICO |
139 |
141 |
|
PICC |
160 |
169 |
|
161 |
132 |
|
|
166 |
184 |
|
|
Progressive |
167 |
167 |
|
Canada Life |
178 |
186 |
|
Generali Group |
181 |
248 |
|
Allstate |
184 |
174 |
|
185 |
173 |
|
|
190 |
219 |
|
|
210 |
216 |
|
|
216 |
307 |
|
|
LIC |
222 |
212 |
|
Poste Italiane |
231 |
283 |
|
298 |
365 |
|
|
Prudential (US) |
350 |
374 |
|
397 |
403 |
|
|
400 |
400 |
|
|
403 |
407 |
|
|
Aviva |
425 |
430 |
|
463 |
470 |
|
|
467 |
476 |
|
|
Cathay Life Insurance |
490 |
524 |
“The most fundamental reason to conduct a valuation analysis is to find out how brands – that is, trademarks and their associated intellectual property – improve the financial performance of a business,” Brand Finance chief commercial officer Mike Rocha said within the 79-page report.
“Brands do this by impacting the perceptions [of] customers, employees, and other relevant stakeholders. Finding out how brands contribute to revenue and profit and how their value stacks up in comparison to other assets is a fundamentally important piece of knowledge to glean for various reasons.
“Through our rankings of the world’s most valuable brands, we have found that brands consistently make up 20%-25% of the value of listed companies.”
Overall, Apple topped this year’s Global 500 and was followed by Microsoft, Google, Amazon, and Samsung Group.
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