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MetLife Hong Kong has revealed plans to double the size of its agency force to 1,600 in two years’ time, alongside the launch of its interactive digital platform to help achieve this objective.
The platform, known as MetLife Discovery, allows the insurer’s agents to streamline communication with clients. It is optimised for use on various digital devices such as smartphones, tablets, and desktop or laptop computers. It allows consumers to explore and visualise their insurance needs and learn more about insurance using easy-to-understand videos and articles.
A quick 30-second survey will gather data about consumers to help discover which insurance products are suitable for them.
According to Lee Wood, MetLife Hong Kong’s CEO, the insurer’s agency force grew 48% year-on-year in 2017, and the newly launched digital platform empowers agents in forming effective relationships with clients and standardises the discovery process.
“This helps our newly joined talent start their career quickly and easily so they can unleash their full potential,” Wood said. “As we work towards doubling the size of our agency force in two years, the platform will be instrumental in digitally equipping our agents and recruiting new talent to our team.”
