Manulife appoints chief customer officer for HK and Macau

Manulife has named HyounJoo Choe (pictured above) as chief customer officer for Hong Kong and Macau. She will head all customer experience and strategic marketing functions including marketing, customer relationship management, advanced analytics, insights and corporate communications.

Choe was most recently regional head of customer experience (CX) and design at Manulife Asia, where she oversaw the CX transformation agenda, with a goal to drive strong customer engagement and deliver strong results in relationship and transactional CX scores.

“We are thrilled with the appointment of HyounJoo as our chief customer officer,” said Pankaj Banerjee, interim CEO of Manulife Hong Kong and Macau. “Since joining Manulife in 2021, HyounJoo has played a leading role in driving forward our customer experience agenda in Asia. An outstanding and highly experienced leader in the industry, HyounJoo brings a wealth of knowledge and expertise to our franchise expansion in Hong Kong and Macau. Her proven track record and leadership credentials will add tremendous value to our winning team as we continue our journey to help make customers’ lives better and decisions easier.”

Choe has more than 25 years of professional experience in the financial industry. She joined Manulife from MetLife Korea, where she was head of digital. Prior to that, Choe held various roles at AIA Korea, including head of strategy, head of direct marketing, and head of operations and technology.