Liberty Insurance and the Singapore Swimming Association (SSA) have signed a four-year sponsorship deal to be provided in cash and in kind.
The sponsorship, which will run until 2020, will go to initiatives to develop the next generation of Singapore’s swimmers. After Joseph Schooling’s gold medal win in the Olympics, there has been increased interest in the sport of swimming, and several talent development efforts have emerged.
Liberty has also been named as the official insurance provider of the SSA, and it will provide cover for athletes, staff, volunteers, technical officials, and spectators of SSA activities.
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At the sponsorship signing event held at OCBC Aquatic Centre on Friday, SSA president Lee Kok Choy said that the association’s efforts to develop young swimmers will greatly benefit from the deal.
“We want to build on the momentum of support for our athletes following the Olympics, as part of this partnership we will be looking at marketing campaigns and other opportunities to profile and continue to build the next generation of medallists and champions for Singapore,” Lee said.
Meanwhile,
Chang Sucheng, CEO of Liberty Insurance Singapore, added: “This partnership brings about several synergies, and highlights some fundamental values, such as a commitment to focus on the future, which both SSA and Liberty Insurance strongly believe in.”
Since 2014, the SSA has received over SGD4 million in sponsorships from various brands, including OCBC Bank, Neo Garden Catering, Volkswagen, Yakult and 100Plus.
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